Websites home page at launch In 2010, GeoEngineers hired Fell Swoop to create an all-new website design for When I joined the company in 2011, I oversaw the new site’s implementation and launch. As the liaison between the web design firm, web developer, marketing director, and IT department, I facilitated design and feature decisions and kept the pieces moving for the timely launch of the new website.

Simultaneously, I established the site’s voice and tone by creating headlines, captions, top-level-page copy, and staff bios. I wrote news stories and wrote or refreshed dozens of project profiles. After the launch, I continued to create fresh content to draw visitors to the site, undertook several rounds of refinements, and coordinated periodic site maintenance.

Copy for Top-Level-Pages:

Meet GeoEngineers  |  Client Service  |  Community

Select and enlarge the case studies below to learn more about two other website projects and read copy excerpts.

Canopy Website Copy Overhaul

Tomato Graphics Web Copy Refresh